Real. Measurable. Profitable. Growth.

Getting Unstuck, Globally
For over a decade, GOREWEAR struggled against a persistent growth ceiling, unable to scale revenue or improve profitability. The brand had expanded beyond its core road cycling market into running, mountain biking, andother endurance sports, like cross-country skiing, while simultaneously pushing beyond its German roots into Western Europe and the United States. This over extension left the brand over-distributed in Germany, stretched thin acrosscategories and regions, with insufficient resources to support each market properly ––resulting in unremarkable product, marketing and growth.

Mom-and-Pop to POP!
Coyuchi began as a boutique organic home textiles retail shop in the idyllic coastal town of Point Reyes, California, serving consumers, independent dealers and designers mostly through word-of-mouth. Despite a decade of operation, revenue remained well under $1M until a mission-driven investor acquired the brand with ambitions to scale.

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The Multi-Channel Growth Engine
As the leader in technical hunting apparel, SITKA achieved steady growth but limited profits as a wholesale led consumer business. Its parent company, Gore, the makers of GORE-TEX® technology, tasked the new business leader with accelerating growth and profitability through multi-channel expansion and product category expansion, but SITKA’s operations infrastructure—designed for a smaller, wholesale-only business—couldn’t support this transformation.

Finding Balance‍

Manduka had a customer problem. Despite having a passionate customer base, they operated primarily as a wholesale business disconnected from their customers and sales were concentrated in yoga mats—particularly the PROmat, which came with a lifetime guarantee and extremely long lifespan, thus low repeat purchasing. To drive growth, Manduka needed to scale its direct-to-consumer channel and marketing capabilities to build a closer connection to those customers while evolving its product line to encourage more regular purchases through a broader mat offering in appealing colors and patterns, plus an entirely new yoga and athleisure apparel assortment.

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Content Is King

GU Energy was the original sports nutrition solution for endurance athletes, renowned among hardcore athletes as the best in the business. However, the brand struggled to expand its reach as new competitors entered the market. GU lacked the marketing depth and educational approach needed to communicate its unique value and attract a broader audience of athletes.

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