Overview
Getting Unstuck, Globally
For over a decade, GOREWEAR struggled against a persistent growth ceiling, unable to scale revenue or improve profitability. The brand had expanded beyond its core road cycling market into running, mountain biking, andother endurance sports, like cross-country skiing, while simultaneously pushing beyond its German roots into Western Europe and the United States. This over extension left the brand over-distributed in Germany, stretched thin acrosscategories and regions, with insufficient resources to support each market properly ––resulting in unremarkable product, marketing and growth.
Years
2022-PresentGrowth
3 Years of Over 20% Revenue GrowthConsulting Services
Organizational Design & DevelopmentMarketing Services
Brand Strategy, Marketing Strategy, Ecommerce Management
Our Solution
We helped GOREWEAR's leadership transform their team, business strategy, and how they bring products to market:
- Product Strategy
Simplified their product architecture to focus on just three areas—Running, Cycling, and Mountain Biking—with extra attention on running because of its larger market potential. - Creative Approach
Moved from using only German agencies to working with a global network of talented independent creators, while establishing new copy and visual guidelines that elevated production to match the premium performance of their products. - Marketing Evolution
Created a single global marketing team that runs worldwide campaigns and coordinates major product launches and improved digital marketing by using data to make smarter decisions about where and how to reach customers. - Sales Transformation
Developed a wholesale segmentation strategy in the GAS region to drive brick-and-mortar growth while cleaning up their online distribution. At the same time, boosted their own website sales through better marketing, creative, merchandising and focusing on product sell-through performance.
The Results
The impact was immediate and substantial, despite a significant reduction in wholesale door count and the post-COVID consumer pullback in the outdoor industry. GOREWEAR achieved revenue growth exceeding 20% in both the first and second years, reaching all-time highs in both revenue and profitability by year two.
Key Achievements
- Built and onboarded a high-performing global go-to-market team with new leadership
- Delivered consecutive years of 20%+growth and record profitability
- Established premium, scalable, segmented wholesale distribution
- Elevated the consumer experience to match GOREWEAR's premium product offerings
