Overview
Mom-and-Pop to POP!
Coyuchi began as a boutique organic home textiles retail shop in the idyllic coastal town of Point Reyes, California, serving consumers, independent dealers and designers mostly through word-of-mouth. Despite a decade of operation, revenue remained well under $1M until a mission-driven investor acquired the brand with ambitions to scale.
Years
2010-2014Growth
20x Revenue GrowthLeadership
Marketing, Creative, Ecommerce
Our Solution
As the project that would give birth to Full Stream Group, our founder Matt Levinthal joined the company to launch the ecommerce channel but quickly expanded scope to transform nearly every aspect of the front-end consumer experience, and backend teams, tools and processes to deliver that experience –building from a team of 2 to a dozen and leading:
- Comprehensive brand platform and creative direction
- Integrated multi-channel marketing strategy
- Advanced ecommerce infrastructure
- Unified customer service operation
- Cross-functional seasonal go-to-market process
The Results
In five years, Coyuchi grew from a few hundred thousand to nearly $10M in revenue, with ecommerce generating over 50% of that revenue, while the brand established itself as the market leader in organic and natural home textiles.
Key Achievements:
- 20x revenue growth
- Built profitable ecommerce channel from the ground up
- Established market leadership position
- Created scalable multi-channel infrastructure
