Overview
The Multi-Channel Growth Engine
As the leader in technical hunting apparel, SITKA achieved steady growth but limited profits as a wholesale led consumer business. Its parent company, Gore, the makers of GORE-TEX® technology, tasked the new business leader with accelerating growth and profitability through multi-channel expansion and product category expansion, but SITKA’s operations infrastructure—designed for a smaller, wholesale-only business—couldn’t support this transformation.
Year
2018 to PresentGrowth
5x Revenue in 5 YearsConsulting Services
Organizational Design & DevelopmentMarketing Services
Marketing Strategy, eCommerce, Email/SMS,
Our Solution
Partnering with new leadership, we executed a two-track transformation while maintaining business continuity. Our approach addressed both immediate operational bottlenecks stifling growth, while methodically rebuilding the end-to-end business process. We redesigned the organizational structure, developed integrated planning tools, and created scalable marketing systems that could flex with growth:
Key immediate impacts:
- Built and optimized owned digital marketing channels
- Ecommerce conversion optimization
- Multi-channel inventory allocation
- Integrated merchandising and buy planning process
Key long-term evolutions:
- Redesigned seasonal planning process
- Built integrated go-to-market framework
- Created cross-functional collaboration tools
- Developed a full-funnel consumer-centric marketing engine
The Results
Over five years, by rebuilding its operational foundation and expanding into direct-to-consumer channels, SITKA transformed from a single-category wholesale business into a thriving multi-channel leader in hunting apparel ––achieving rapid growth in both revenue and operating profit.
Key Achievements:
- More than 5x revenue and profitability in 5 years
- Built a thriving e-commerce channel as the primary growth driver
- Expanded retail footprint strategically to under penetrated markets
- Established market leadership in multiple hunting categories
